The goal of this project was to develop a packaging design for a product. By choosing to go with a milk brand, I was able to bring the vintage milk delivery dynamic into the contemporary. The primary asset of this brand is the illustrated pattern that was created to show the diverse ground that milk covers. There is a balance between the minimalism of the bottle and the complexity of the box. This is to keep harmony with the juxtaposed portions of the packaging. The logotype is hand-drawn, setting a tone for the brand that is rooted in an organic and natural feel.
